This study examines third-person effect of news of tainted food product recalls on oneself relative to others. The survey (N = 1,213) found that respondents tended to think the influence of the news on others was greater than on themselves (the study used reactions to a milk powder scandal in China). Message credibility and attention to and elaboration of the recall news were found to reduce the third-person perceptual gap. Furthermore, the perceived effect of news on oneself, not on others, was positively associated with the behavioral intention of information-seeking and taking protective action. ©2010 AEJMC.
CITATION STYLE
Wei, R., Lo, V. H., & Lu, H. Y. (2010). The third-person effect of tainted food product recall news: Examining the role of credibility, attention, and elaboration for college students in Taiwan. Journalism and Mass Communication Quarterly, 87(3–4), 598–614. https://doi.org/10.1177/107769901008700310
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