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Newspaper Article

How U . S . Businesses Can Really Win in India

  • Govindarajan V
  • McCreary L
Bloomberg Businessweek, 2011
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Abstract

Western outfits looking to sell products should forget "glocalization" and embrace reverse innovation

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APA

Govindarajan, V., & McCreary, L. (2011). How U . S . Businesses Can Really Win in India. Bloomberg Businessweek. Retrieved from http://www.businessweek.com/managing/content/nov2010/ca20101115

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