Usefulness of Digital Marketing to the Government of India

Abstract

-Digital Marketing is the new way of connecting and informing people across the globe. In this age of Internet and the connectivity provided by it, organizations are getting rapidly connected. The coming of power of the current Modi lead government has set in a new face of the world's largest democracy and its functioning. With numerous digital initiatives the current government has turned the attention of the world towards the rising development. This paper aims to throw light on the various initiatives taken up by the government under the Digital India Initiative. The websites launched and the applications created to connect the citizens of India to the central structure through the efficient use of internet enabled technologies.