The Value Palette: A Tool for Full Strategy Spectrum

Abstract

This article presents a thought experiment designed to help frame business (and civil society) thinking around the business case for corporate responsibility and sustainable development. In the process, the article examines some of the implications related to boards of directors, business models, brands, and balance sheets. The author contemplates how to spur new thinking about value creation appropriate to the circumstances of the twenty-first century. INSETS: Towards Blended Balance Sheets-Novo Nordisk;Towards Blended Boards-Shell;Towards Blended Business Models-GE.