Who's Tops in Corporate Reputation?

  • Fombrun C
  • Gardberg N
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Ask people to nominate the companies they hold in highest regard and they will all volunteer a name and an opinion. Some will nominate a company because of a direct experience they have had with its products and services. Others will base their opinion on the returns they have earned from investing in the company's shares. Sum up these opinions from a representative segment of the general public, and you have a snapshot of the company's reputation.

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  • C J Fombrun

  • N Gardberg

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