A winning combination for business researchers: A review of qualitative methods in business research

Abstract

Qualitative Methods in Business Research by Paivi Eriksson and Anne Kovalainen is a comprehensive, current, and compelling text discussing both qualitative research in general and nine specific approaches in particular. These include: case studies, ethnography, grounded theory, focus group research, action research, narrative research, discursive research, critical research and feminist research. The reviewer identifies the considerable strengths of this book, which include its attention to the writing process that differentiates qualitative from quantitative research, and recommends the book as a solid resource for both students and practitioners. © 2010: Jane Whitney Gibson and Nova Southeastern University.