The study aims to verify the two-dimensional construct, compare it to a unidimensional model, and identify the causality among the antecedents and consequences of tourist satisfaction/dissatisfaction. It examines satisfaction and attitude change of visitors to a festival in Korea. It used the Expectation-Disconfirmation Paradigm but excluded expectation and perceived performance. It found that wantsdisconfirmation had a strong relationship with both satisfaction and dissatisfaction, while needs-disconfirmation had a relationship only with satisfaction. Tourist satisfaction was positively related to attitude change; however, the relationship between tourist dissatisfaction and attitude change was not significant. The results of the study lead to a better understanding of tourist behavior and an improved ability to predict future behavior more accurately, especially of a festival event. © 2012 Cognizant Comm. Corp.
CITATION STYLE
Ryu, S., Um, S., & Lee, T. J. (2012). Antecedents and consequences of tourist satisfaction and dissatisfaction: A case study of a festival in Korea. Event Management, 16(1), 65–76. https://doi.org/10.3727/152599512X13264729827677
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