The author discusses the use and implications of big data in marketing as of June 2013. Topics include consumer preferences, Internet advertising, and the potential use of small data streams, collected from consumers, in the development of timely and non-intrusive advertising that can persuade customers to use services or products.
CITATION STYLE
Randall charles.randall@sas.com, C. (2013, June). Big data, small data. Marketing Week. Retrieved from http://0-search.ebscohost.com.aupac.lib.athabascau.ca/login.aspx?direct=true{&}AuthType=url,ip,uid{&}db=ofm{&}AN=88819339{&}site=ehost-live
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