Abstract
A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market. [ABSTRACT FROM AUTHOR]
Cite
CITATION STYLE
APA
Kim, B.-Y., Kang, L.-H., & Lim, J.-H. (2013). Design-Driven Service Innovation at Korea Telecom. Design Management Review, 24(3), 50–57. https://doi.org/10.1111/drev.10252
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free