This paper investigates family influences in terms of mediating socialization processes on adolescents' consumer skill acquisition. Family influences are first conceptualized as parent-child interpersonal processes and hypotheses regarding their impact on the adolescent's consumer learning are formulated on the basis of theory and previous findings. Family influences are also assessed using path analysis.
CITATION STYLE
Moschis, G. P., & Moore, R. L. (1979). Family communication and consumer socialization. NA - Advances in Consumer Research, 6, 359–363.
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