Gamification in Employee Engagement

Abstract

Gamification is the novel concept implying the usage of game elements and game thinking in a non-game environment, for example, in business activities. The present research was carried out to investigate how the gamification effect on employee engagement and, additionally, to understand its implication on the Finnish market. The analyses were based on secondary qualitative research-by processing the existing literature and also on the interview with the representative of one of the leading gamification companies in Finland. The practical objective of the current thesis work was to develop the guidelines for companies to employ gamification system in employee engagement. The findings indicated that gamification is a powerful tool for employee motivation and has a positive influence on it. However, the results also showed the significance of the appropriate preliminary design of the experience and a strong understanding of how it will influence employees' behaviour. On the Finnish market, the gamification is still on its developing stage and rarely used in the engagement of the personnel. Although, more and more companies become aware of and consider gamification application in the future.