The Market Research Council Student Awards

Abstract

The article presents an editorial discussing student awards given by the Market Research Council of New York. Five principal awards of $100 and ten awards of $25 will be given to undergraduate students in 1954. The Market Research Council of New York was founded in 1927 and began giving National Student Awards in the spring of 1952. The author believes that even though the awards are in the early stages and experimental, he believes it will help encourage additional study in marketing.