A university library implemented a three-pronged mar- keting action plan to increase library visibility on campus. The plan in- cluded a publicity campaign, a formalized liaison program, and a user satisfaction survey. The year-long effort did return library instruction statistics to earlier levels but did not increase reference usage. Several factors are identified as potential causes for its limited success. [Article
CITATION STYLE
Empey, H., & Black, N. E. (2005). Marketing the Academic Library. College & Undergraduate Libraries, 12(1–2), 19–33. https://doi.org/10.1300/j106v12n01_02
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