Negotiating Personal and Cultural Significance: A Theoretical Framework for Art Museum Education

Abstract

This article presents a theoretical framework for those who facilitate engagements with works of art. The aim is to help facilitators negotiate potential differences between the original meaning(s) of an artwork and the fresh interpretations spectators articulate. The author applies Umberto Eco's ideas about literary texts to instances of interpretation in the visual arts. Eco suggests that the implications of unexpected readings change in different situations. Therefore, the facilitators' challenge is in discovering how to handle each individual encounter. To this end, facilitators may wish to ponder: What meaning does the new interpretation conflict with? And what is the distance between the cultural conventions of spectators and the conventions that framed the creation of the work? Real world examples are used to shed light on these questions and their significance.