This paper attempts to summarize and integrate some recent economic theories of consumer behavior based on demand for underlying character- istics of goods. The implications of these theories for research in con- sumer behavior are discussed, and an attempt is made to compare and integrate these theories with recent developments in multi-attribute scaling and attitude models.
CITATION STYLE
Ratchford, B. T. (1975). The New Economic Behavior : Essay Theory An of Consumer Interpretive. Journal of Consumer Research, 2(2), 65–75.
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