Use, perceived deterrence and the role of software piracy in video game console adoption

Abstract

This paper is an exploratory study into the role of software piracy in the decision to adopt a video game console. The paper takes a rational choice perspective, where actors evaluate the deterrent cost of moral transgression before acting, to explore how users with different levels of video game usage intensity approach the adoption decision, on the grounds that more experienced users can better assess the costs and benefits of moral transgression. The study used focus groups and a literature review to develop a set of factors based on the Theory of Planned Behavior. The resulting factors were operationalized in an online survey of 285 subjects of a variety of ages and incomes. The ability to pirate console software was significant for adopters but not non-adopters. Perceived deterrence was associated with greater system use, as measured by hours of console use per week. © Springer Science+Business Media, LLC 2012.