Process : Its Relationship Management Measurement and
Reinartz W
Krafft M
Hoyer W
et al.
Journal of Marketing (2012) 41(3) 293-305
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Reinartz, W., Krafft, M., Hoyer, W. D., & Hover, W. D. (2012). Process : Its Relationship Management Measurement and. Journal of Marketing, 41(3), 293–305.
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