Query Heartbeat: A Strange Property of Keyword Queries on the Web

Abstract

This paper illustrates a strange property that was en- countered when analysing keyword query data. The objective of this work was to observe the temporal properties of keyword queries. However, we found that generic keyword queries that have large enough volumes tend to follow the same “attractor” distribu- tion. This phenomenon was discovered in a 3-month dataset. However, a visually similar phenomenon was also apparent when the keywords were searched on Google.