This study investigates the effects of the use of social media in inbound open innovation on capabilities for absorptive capacity of companies. Seven explorative case studies were conducted in an R&D and business context of two large global high-tech companies. The results suggest that if the necessary conditions are met, social media usage increases the transparent, moderational and multi-directional interactions that in turn influence four capabilities for absorptive capacity: connectedness, socialization tactics, cross-functionality and receptivity, a hitherto overlooked capability. Hence, we observe that social media are boundary-spanning tools that can be used to build and increase companies' absorptive capacity. Copyright
CITATION STYLE
Ooms, W., Bell, J., & Kok, R. A. W. (2015). Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity. Creativity and Innovation Management, 24(1), 136–150. https://doi.org/10.1111/caim.12105
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