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The Strength in Weak Ties

by W Liu, R Duff
Public Opinion Quarterly ()
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The authors discuss the differences b/w "heterophilous" and "homophilous" relationships and communication. They show that heterophilous relationships are more likely to diffuse information (in a manner to weak ties) because "weak personal ties - heterophilous relationships - are the essential building block of Durkheim's organic solidarity" (362). In other words, homophilous relationships represent dense networks, more common in rural areas or "traditional societies" (362).  The authors find that information in homophilous relationships "re-circulate[s] among those who already possess the same information" (366).

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