Customer {Value} - {A} {Framework} for {Analysis} and {Research}

Abstract

This paper introduces a special topic session that brings together scholars from diverse areas to address the nature and types of Customer Value. Specifically, the author proposes a framework to distinguish among eight key types of Customer Value that appear to deserve consideration in the analysis of consumer behavior. These eight types refer to different aspects of consumption that have attracted the attention of various scholars in the field. Accordingly, distinguished researchers in these areas of inquiry discuss whether and how their concerns fit into the proposed framework, offering further insights into the applicability of the Typology of Customer Value across a broad range of research topics. In sum, consistent with the thematic focus of the conference on research-frame synergies, the session provides a systematic consideration of the proposed framework and a critical evaluation of its usefulness as an integrative scheme.