Article

Electronic Commerce: a managerial perspective 2008

  • Turban E
  • Lee J
  • King D
  • et al.
Commerce A Managerial Perspective (5th ed.
PMID: 42545880
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Abstract

For undergraduate and graduate courses in electronic commerce, this textbook offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.

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Turban, E., Lee, J. K., King, D., McKay, J., & Marshall, P. (2008). Electronic Commerce: a managerial perspective 2008. Commerce A Managerial Perspective (5th Ed. Retrieved from http://wps.prenhall.com/bp_turban_ec_2008/79/20298/5196418.cw/index.html

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