Heuristics of Intuitive Judgment: Extensions and Applications

Abstract

... The first section introduces a distinction between two families of cognitive operations, called System 1 and System 2. The second section presents an attribute-substitution model of heuristic judgment, which 3 elaborates and extends earlier treatments of the topic (Kahneman and Tversky, 1982; Tversky and Kahneman, 1974, 1983). The third section introduces a research design for studying attribute substitution. The fourth section discusses the controversy over the representativeness heuristic. The last section situates representativeness within a broad family of prototype heuristics, in which properties of a prototypical exemplar dominate global judgments concerning an entire set.