Negotiating hybridity in highland Bolivia: Indigenous moral economy and the expanding market for quinoa

Abstract

Scholars often highlight the capacity for cooperation and reciprocity as one of the most outstanding features of Andean peasants, but also raise concerns that these traditional strategies necessarily wither and fade as Andean people and places are increasingly incorporated into capitalist markets and processes. This study examines how nonmarket cooperative and reciprocal economic practices are affected as rural Bolivians expand production to meet a growing international demand for the Andean pseudograin quinoa. Based on the grounded experiences of rural Bolivians who are negotiating the modernisation and martketisation of agricultural production for the first time, I find that increasing incorporation into global markets need not undermine the moral economy of rural people, and may in fact strengthen their commitment to reciprocal and cooperative strategies. In contrast to claims that the spread of modern markets and technologies will weaken and ultimately replace cooperative strategies, I argue that reciprocity practices are important components in the construction of a new, hybrid economic space. Within this space, where economic strategies are based on moral sentiments as well as market logic, reciprocity provides a socially and ecologically appropriate 'toolkit' with which rural people negotiate their uneven incorporation into global capitalistic processes. © 2013 Taylor & Francis.