A new path to the waterfall: A narrative on a use of entrepreneurial narrative

Abstract

The limitations of the paradigmatic mode of thought as an approach for describing and understanding the nature of entrepreneurial intentions and actions and their interrelationships with circumstance is explored by showing how the author's previous empirical scholarship often fails to offer insights into the intention/action/circumstance condition (IACC) in entrepreneurship. As a way to understand and describe the IACC in entrepreneurship, the rubric 'narrative' is offered as a 'solution.' The author suggests a particular narrative gambit (the 'new path') for studying entrepreneurship. © The Author(s) 2010.