A Paradigm for Developing Better Measures of Marketing Constructs

Abstract

This study investigated gender differences in the role of self-efficacy, occupational valence, valence of coaching, and perceived barriers in preference to coach at the high school, 2-year college, Division III, Division II, and Division I levels. The participants, 191 Big Ten university basketball players (94 men, 97 women), responded to a specially constructed instrument. The genders did not differ in their coaching self-efficacy, preferred occupational valence, and perceived barriers. Relative to men, women perceived greater valence in coaching (p < .001). Women with a female coach perceived greater valence in coaching (p < .05) and expressed less concern with perceived discrimination (p < .05) than those with a male coach. Perceived self-efficacy and preferred occupational valence were differentially related to the desire to coach at various levels. Working Hours most negatively affected the desire to coach at every level (R > .20).