What are you saying? Challenges and opportunities for increasing visibility and understanding of indoor microbiological research

Abstract

This study identifies challenges that microbiologists who study built environments face in their efforts to increase public understanding and visibility associated with their research. More specifically, it offers an empirical assessment of these scientists perceptions of what people need to understand - specific research terms and concepts are noted - and what needs to be considered when communicating with key decision-makers in agencies that fund research. The results of semi-structured interviews with 79 U.S. scientists highlight several themes, terms, and concepts that require improved understanding among laypeople, policy-makers, and funding agencies. The results also imply that these scientists are willing communicators who are often called upon by laypeople to answer questions about microbial issues and research related to built environments. Suggestions are made to aid this research communitys future public communication efforts.