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Amanda Glass
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Viktor Wennström
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Felicia Joneby
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Therese Fleetwood Snyyyyyyggt!
25th February
Ghosh, B., & Stock, A. (2010). Advertising Effectiveness, Digital Video Recorders, and Product Market Competition. Marketing Science, 29(4), 639–649. Retrieved from 10.1287/mksc.1090.0544
Holmqvist, K., Holsanova, J., Barthelson, M., & Lundqvist, D. (2003). Reading or scanning? A study of newspaper and net paper reading. Mind, 2(3), 4.
Howe, P. (2011). Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers. University of Missouri.
Leckner, S. (2012). Presentation factors affecting reading behaviour in readers of newspaper media: an eye-tracking perspective. Visual Communication, 11(2), 163–184.
Leckner, Sara. (2007). Is the medium the message? : The impact of digital media on the newspaper concept. KTH.
Lundqvist, D., & Holmqvist, K. (2004). Bigger is better: How size of newspaper advertisement and reader attitude relate to attention and memory. Manuscript under review.
Radach, R., Lemmer, S., Vorstius, C., Heller, D., & Radach, K. (2003). Eye movements in the processing of print advertisements. J. Hyon, ä R. Radach, & H. Deubel (Eds.), The mind’s eye: Cognitive and applied aspects of eye movement research, 609–632.
Sternvik, J. (n.d.). Ögonrörelsestudier och dagstidningsläsning Ögonrörelsestudier och dagstidningsläsning, (20).mment here
Holmqvist, K., Holsanova, J., Barthelson, M., & Lundqvist, D. (2003). Reading or scanning? A study of newspaper and net paper reading. Mind, 2(3), 4.
Howe, P. (2011). Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers. University of Missouri.
Leckner, S. (2012). Presentation factors affecting reading behaviour in readers of newspaper media: an eye-tracking perspective. Visual Communication, 11(2), 163–184.
Leckner, Sara. (2007). Is the medium the message? : The impact of digital media on the newspaper concept. KTH.
Lundqvist, D., & Holmqvist, K. (2004). Bigger is better: How size of newspaper advertisement and reader attitude relate to attention and memory. Manuscript under review.
Radach, R., Lemmer, S., Vorstius, C., Heller, D., & Radach, K. (2003). Eye movements in the processing of print advertisements. J. Hyon, ä R. Radach, & H. Deubel (Eds.), The mind’s eye: Cognitive and applied aspects of eye movement research, 609–632.
Sternvik, J. (n.d.). Ögonrörelsestudier och dagstidningsläsning Ögonrörelsestudier och dagstidningsläsning, (20).mment here
Delad grupp för att samla artiklar som samlas in under skrivandet av kandidatexamensarbeten vid KTH 2013
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