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Björn H
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johannes Törnqvist
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Fredrik Edelstam
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Amanda Glass
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Elisabeth I
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Viktor Wennström
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Therese Fleetwood
Therese Fleetwood Snyyyyyyggt!
25th February
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Elisabeth I
Ghosh, B., & Stock, A. (2010). Advertising Effectiveness, Digital Video Recorders, and Product Market Competition. Marketing Science, 29(4), 639–649. Retrieved from 10.1287/mksc.1090.0544
Holmqvist, K., Holsanova, J., Barthelson, M., & Lundqvist, D. (2003). Reading or scanning? A study of newspaper and net paper reading. Mind, 2(3), 4.
Howe, P. (2011). Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers. University of Missouri.
Leckner, S. (2012). Presentation factors affecting reading behaviour in readers of newspaper media: an eye-tracking perspective. Visual Communication, 11(2), 163–184.
Leckner, Sara. (2007). Is the medium the message? : The impact of digital media on the newspaper concept. KTH.
Lundqvist, D., & Holmqvist, K. (2004). Bigger is better: How size of newspaper advertisement and reader attitude relate to attention and memory. Manuscript under review.
Radach, R., Lemmer, S., Vorstius, C., Heller, D., & Radach, K. (2003). Eye movements in the processing of print advertisements. J. Hyon, ä R. Radach, & H. Deubel (Eds.), The mind’s eye: Cognitive and applied aspects of eye movement research, 609–632.
Sternvik, J. (n.d.). Ögonrörelsestudier och dagstidningsläsning Ögonrörelsestudier och dagstidningsläsning, (20).mment here
Mårten Cederman
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Anton Warnhag
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Tobias Rosman
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David Lindström
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About this group

Delad grupp för att samla artiklar som samlas in under skrivandet av kandidatexamensarbeten vid KTH 2013

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