Attraction and delay of gratification

Abstract

The present study examined the degree to which differential attraction to the prizes could explain children's decisions in a delay of gratification situation. After rating the attractiveness of prizes, each child responded to four delay choice situations. While significant effects were obtained on only one choice pair, the results generalized to the other choices: nondelayers consistently perceived less discrepancy in attraction between the immediate and delayed rewards than did delayers. In general, the smaller discrepancy among nondelayers was due to a greater attraction to the immediate prize. As predicted, these results held only for “inconsistent” children and not for children who consistently delayed or did not delay across all four choices. The implications of this finding for trait‐situation explanations of delay are discussed. While it was predicted that differential attraction would explain previously reported SES differences in delay tendencies, middle and lower SES children responded similarly, both in level of attraction to the prizes and actual delay behavior. Copyright © 1978, Wiley Blackwell. All rights reserved