Between Past, Present and Future – Implications of Socio-demographic Changes in Tourism

Abstract

This paper discusses the possibilities and limits of today’s tourism industry analyses regarding the predicted future travel behaviour on the basis of socio-demographic changes. Based on a written survey of German-speaking visitors of a destination in Switzerland, the results support the thesis of cohort-specific travel behaviour. The highlighted changes shall serve as a source for the development of a more diversified supply structure in tourism directed to the mature customer.