Cloud computing business model based on value net theory

Abstract

Since cloud computing is a fast-developing business area, many companies seek a more adaptable business model responding to the changing market environment. We propose a value net based cloud computing model after the in-depth study on service delivery and value creation process in cloud computing as well as the current research findings of the value net theory and business model. Furthermore, the applications of three concrete business models are discussed, after that, we claimed that not only value creation, exchange and distribution but also the multilateral wins among the participators who are encouraged to have their value position client-oriented can be achieved if the organizers establish an integrated platform by combing the resources in the cloud computing value net. Finally, four constructive suggestions for the enterprises who want to implement value net value based cloud computing business model are raised in this paper. © 2010 IEEE.