Color Perception and Affect

Abstract

The responses of three hypnotic subjects and one simulator to a set of suggestions attempting to simulate colored light are compared. Colors seem to range themselves in an activation series going from red as the most activated to blue as the most tranquil. Purple, the result of mixing red and blue, seems intermediate in activation. The achromatic colors range themselves from black to gray to white. Color responses seem also influenced by associated metaphors and by context. Some possible interrelationships with the weather were noted and raise questions of significance for architecture. © 1971 Taylor and Francis Group, LLC.