CONCEPTUAL AND OPERATIONAL PROBLEMS WITH MARKET SHARE MODELS OF CONSUMER SPATIAL BEHAVIOR

Abstract

Luce's choice axiom provides the theoretical foundation for most models of consumer spatial behavior. However, empirical applications indicate that the conceptual pro- perties of the axiom are not well understood. This paper reviews these properties in terms of choice behavior in a spatial context. A recent development in parameter estimation for market-share models is also discussed. Finally, suggestions for needed research are listed. [ABSTRACT FROM AUTHOR] Copyright of Advances in Consumer Research is the property of Association for Consumer Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)