Creating a Fortune at the Base of the Pyramid

Abstract

The introduction conveys the core message of the book: that the next generation of BoP business strategies won't be about "finding a fortune at the base of the pyramid", but rather about "creting a fortune with the base of the pyramid". The shift from "fortune-finding" to "fortune creating" has implications for how BoP ventures are organized, and how their strategies are conceived and implemented. Co-editors London and Hart introduce the three core sections of the book - Roadmap for Success, Strategic Opportunities, and Effective Implementation - and explain how the contents of each can help venture leaders approach the challenges and opportunities of BoP markets.