Journal Article

Customer experience: Are we measuring the right things?

International Journal of Market Research (2011) 53(6) 5
DOI: 10.2501/ijmr-53-6-771-792
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APA

Maklan, S., & Klaus, P. (2011). Customer experience: Are we measuring the right things? International Journal of Market Research, 53(6), 5. https://doi.org/10.2501/ijmr-53-6-771-792

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