The Effectiveness of " In-Game " Advertising : Comparing College Students ' Explicit and Implicit Memory for Brand Names THE EFFECTIVENESS OF " IN-GAME " ADVERTISING Brand Names Comparing College Students ' Explicit and Implicit Memory for

Yang, M., Roskos-ewoldsen, D. R., Dinu, L., Arpan, L. M., Journal, S., & Winter, N. (2012). The Effectiveness of " In-Game " Advertising : Comparing College Students ’ Explicit and Implicit Memory for Brand Names THE EFFECTIVENESS OF " IN-GAME " ADVERTISING Brand Names Comparing College Students ’ Explicit and Implicit Memory for, 35(4), 143–152.