Journal Article

Evaluating Structural Equation Models With Unobservable Variables and Meas Error: A Comment, in: Journal of Marketing Research

  • Bagozzi R
Journal of Marketing Research (JMR) (1981) 18(3) 375-381
ISSN: 00222437
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Abstract

The author comments on Fornell and Larcker's article in the February 1981 issue of JMR. He indicates some limitations of the analyses, pinpoints where they can be misleading, and introduces some new notions. [ABSTRACT FROM AUTHOR]

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APA

Bagozzi, R. P. (1981). Evaluating Structural Equation Models With Unobservable Variables and Meas Error: A Comment, in: Journal of Marketing Research. Journal of Marketing Research (JMR), 18(3), 375–381.

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