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Managing R & D and New Product Development

  • Zedtwitz M
  • Friesike S
  • Gassmann O
Edited by
  • Dodgson M
  • Gann D
  • Phillips N
26
Oxford, OUP, (2014), 530-547
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Abstract

This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the ‘fuzzy front end’ are introduced. It concludes with an outlook of trends affecting the future of R&D management

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APA

Zedtwitz, M. V., Friesike, S., & Gassmann, O. (2014). Managing R & D and New Product Development. In M. Dodgson, D. M. Gann, & N. Phillips (Eds.), The Oxford Handbook of Innovation Management (pp. 530–547). Oxford: OUP.

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