Abstract
There is a venerable tradition that supports the former theory, with supporters as distinguished as Michael Porter and Warren Buffett. Porter's first big book, Competitive Strategy , argues that industries "differ fundamentally in their ultimate profit potential".
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CITATION STYLE
APA
Ateş, N. Y., Çevik, S., Kahraman, C., Gülbay, M., & Erdoğan, S. A. (2007). Multi Attribute Performance Evaluation Using a Hierarchical Fuzzy TOPSIS Method. In Fuzzy Applications in Industrial Engineering (pp. 537–572). Springer Berlin Heidelberg. https://doi.org/10.1007/3-540-33517-x_22
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