Journal Article

New product development teams: A case in point

  • Ranney J
Planning Review (1995) 23 13
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Abstract

An international media firm had long suffered from seemingly intractable problems with new product development. The company revamped its new product development philosophy, embracing a team-based approach, and dramatic improvements are already evident.

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APA

Ranney, J. (1995). New product development teams: A case in point. Planning Review, 23, 13.

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