The political popularity contest

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Abstract

Geoffrey Evans and Jon Mellon assess the impact of party leader personas on vote switching in the run-up to the 2015 UK general election.

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APA

Evans, G., & Mellon, J. (2015). The political popularity contest. Significance, 12(2), 8–10. https://doi.org/10.1111/j.1740-9713.2015.00809.x

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