Quantitative game theory applied to economic problems

Abstract

The main purpose of the present chapter is to introduce the reader to game theory through R. Specifically, it focuses on cooperative games with transferable utility and it introduces well-known punctual solutions, the voting power index and the claims problems. Furthermore, we introduce a modern application of cooperative game theory to the marketing field, where we develop a framework to distribute revenues among Internet selling channels. For the sake of comprehensiveness, after theoretical explanation, the reader may find the R code to execute the examples.