A Sample SWOT Analysis

Abstract

In the sample SWOT analysis below, there are action items beside the weaknesses. You could also add action items beside each of the additional factors – strengths, threats and opportunities. These might be ways to capitalize or leverage on those strategic elements. Most of the time, SWOTs do not include action items in that section of the strategic plan. I like to include them in the SWOT, and then carry them into the Action Plan, because it reinforces what element of the analysis necessitates the action. I have shown action items in the weaknesses section of the following sample SWOT analysis. I have found that by doing it this way more attention and understanding is focused on accomplishing the action plan. Organization – Internal This section looks at the strengths and weaknesses of the organization. The goal is to manage and control the weaknesses and take advantage of the strengths. Strengths • Our brand and reputation in our markets is strong. We are recognized as being professional, reliable and quality-driven. • We have excellent employees who are well trained, customer oriented and efficient. • We have a relatively flat organization (from bottom to top: 2 layers) which allows us to make quick decisions and be adaptable to changing market conditions. • We work on a continuous improvement operating model. • We capitalize on slow business periods by cross-training employees and taking employees out to meet customers which helps us to develop more capable employees and gives the organization more depth. • We have built a strong human resources program at our company; this helps us hire, train and retain the best people. • We pay attention to our costs and contain costs wherever possible but not at the expense of quality, safety or the environment. • We have begun to pursue a market and product diversification strategy; this enables us to leverage our capabilities and minimize our costs and our risks. Weaknesses