A semantic framework for personalized ad recommendation based on advanced textual analysis

Abstract

In this paper we present a hybrid recommendation system that combines ontological knowledge with content-extracted linguistic information, derived from pre-trained lexical graphs, in order to produce high quality, personalized recommendations. In the described approach, such recommendations are exemplified in an advertising scenario. We propose a distributed system architecture that uses semantic knowledge, based on terminologically enriched domain ontologies, to learn ontological user profiles and consequently infer recommendations through fuzzy semantic reasoning. A real world user study demonstrates the improvements attained in providing user-relevant recommendations with the aid of semantic profiles. Copyright 2009 ACM.