Journal Article

Servitization in Project‐Based Firms

  • Galera‐Zarco C
  • Morales‐Gallego M
  • Pérez‐Aróstegui M
Strategic Change (2014) 23(5-6) 329-340
DOI: 10.1002/jsc.1980
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Abstract

Project‐based firms are transforming their business models in order to add services to their offers, with the consequence that their business projects are beginning to be conceived as long processes in which servitization takes place.

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Galera‐Zarco, C., Morales‐Gallego, M., & Pérez‐Aróstegui, M. N. (2014). Servitization in Project‐Based Firms. Strategic Change, 23(5–6), 329–340. https://doi.org/10.1002/jsc.1980

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