Journal Article

A Stochastic First Purchase Diffusion Model: A Counting Process Approach

  • Böker F
Journal of Marketing Research (1987) 24(1) 64-73
DOI: 10.1177/002224378702400106
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Abstract

The diffusion rate of a first purchase diffusion model is interpreted as the intensity function of a counting process. Parameter estimation procedures are considered and some generalizations of the basic model are discussed.

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APA

Böker, F. (1987). A Stochastic First Purchase Diffusion Model: A Counting Process Approach. Journal of Marketing Research, 24(1), 64–73. https://doi.org/10.1177/002224378702400106

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