Strategy: An Overview

Abstract

As a consequence of a significant increased number of companies, humans are witnessing a war where the main characters are represented by organizations. The relevance of the strategy concept in this competitive business environment can be narrowed down to actions taken by firms in order to survive and grow. Strategy may be perceived a company's move designed to achieve objectives. The aim of this study is to clarify which are the questions that a definiton of strategy should answer to in order to facilitate the understanding of the notion, starting for presenting several explanations of the concept provided by pioneers of strategic management. The methodology followed a quantitative approach; therefore it assumed the gathering and analysis of available data. The results present in a briefly manner what strategy and how it may be defined.