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Teoría de la elección del consumidor:

  • Useche A
Editorial Universidad del Rosario, (2019), 63-100
DOI: 10.2307/j.ctvc5pfcb.7
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Useche, A. J. (2019). Teoría de la elección del consumidor: In Principios de marketing (pp. 63–100). Editorial Universidad del Rosario. https://doi.org/10.2307/j.ctvc5pfcb.7

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