Tim Brown on creativity and play

Abstract

28m TED video on creativity and play by Tim Brown, CEO of IDEO. For some light relief and ideas on how to stimulate creativity, including that you need brainstorming rules and making multiple low res protytpes and quickly getting them into the real world. Use of plasticine prototype. Exploration and going for quantity, Building and thinking with your hands, Role play and acting it out. 2 modes of thinking - divergence (play is good) and convergence (more serious).