Journal Article

Value for Segmentation : A Model for the Measurement of Values and Value Systems

  • Mazzon J
  • Kamakura W
Journal of Consumer Research (1991) 18(2) 208-218
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Mazzon, J. A., & Kamakura, W. A. (1991). Value for Segmentation : A Model for the Measurement of Values and Value Systems. Journal of Consumer Research, 18(2), 208–218.

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